There are many ways to catch fish. There are all kinds of theories discussing what works best. Some prefer lures, others prefer jigs. Outdoor vending is a lot like fishing; you need skill, technique and experience. The more you cast your line the more skillful you become.
The best fishermen become aware of their surroundings. They are passionate and strive to become better fishermen. They know the environment, what lures to use and how to catch trophy fish.
Sales are no different, if you really want to move merchandise and get your product flying of the shelf.
These are some sales tips I learned selling papers;
Recreational fishing is fun, commercial fishing is work. To sell many papers you have to radiate enthusiasm. Show interest and joy. When you show a passion for what you do it becomes contagious and draws people to you. When you look sad, desperate and only out there to make money, you should consider finding another path. Selling Street Sense newspapers helps people become aware of the homeless situation.
Happy people are buying people. When there is lots of laughter and happiness, this is a good place to set your bag down and cast your line. People are not in a hurry and are in the mood to hear what you have to say. I learned a few positive words can turn a frown into a smile. Be pleasant and approachable and say “good morning.” This can result in a lifelong customer. When the crowd is smiling, there will be buying.
Find which lures will work. There are some days when you can’t sell enough papers; there are some days you have to grind it out. Try many lures like a nice outfit, or a performance, such as a jingle or a poem. When all else fails, signs and poems usually do the trick. It is also important to be versatile and adapt to the trends of the crowd; this makes selling papers fun and entertaining.
Fishing the current to sell papers—timing is everything. Knowing what times to sell is knowing the tides.
The morning crowd: People are on their way to work. Depending on the weather, their mood will be different. If it is raining, they will most likely be grumpy. To get morning sales you usually have to get people out of their lethargic state. Subtlety works better to convince someone to buy papers.
The afternoon crowd: Sales get a little easier during this time of day, as people are in a better mood. Many are having lunch, and will buy the paper after they are done eating.
The evening rush: This is my favorite time. People are on their way home, and want something to read. This is the best time to find customers. I sometimes arrive early for the evening rush and wait for the high tide. Five o’clock to seven o’ clock is a great time to sell. Fridays are a great time to sell; Mondays and Tuesdays are usually much harder.
Finding where to fish: You can’t make sales, if you don’t know what you are looking for. I look for corners where there are traffic stops, where people cannot pass too quickly. Look for hot dog stands, grocery stores, drug stores, bookstores, and places where musicians are playing.
Last but not least: It is not the paper, it is the person behind the paper. People come up to me all the time and ask what areas I go to. I learned it doesn’t matter; if you are friendly and approachable, you will sell papers.
